Privacy Policy

Apex Fitness UAE is committed to protecting the privacy of our users. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our online platform or use our services.

Information Collection

We may collect personal information that you voluntarily provide to us when you register on our site, express an interest in obtaining information about us or our services, or otherwise contact us. The personal information we collect may include your name, contact details, payment information, and other relevant details necessary to provide our services, such as information about your fitness goals or health status, but only where you explicitly provide this.

We may also collect information automatically when you visit our online platform. This information may include your IP address, browser type, operating system, language preferences, referring URLs, device information, timestamps, and other usage data about your visit. This data helps us understand how users interact with our service and is used for analytics and service improvement.

Use of Your Information

We use the information we collect to:

• Provide, operate, and maintain our services.
• Improve, personalize, and expand our services.
• Understand and analyze how you use our services.
• Develop new products, services, features, and functionality.
• Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the service, and for marketing and promotional purposes.
• Process your transactions and manage your orders for services.
• Find and prevent fraud.
• Comply with legal obligations.

Lawful Basis for Processing

We process your personal information based on various legal grounds, including:

• Your consent (where required and provided).
• The necessity to perform a contract with you or take steps at your request before entering into a contract.
• Compliance with a legal obligation to which we are subject.
• Our legitimate interests, provided these interests are not overridden by your data protection interests or fundamental rights and freedoms.

Disclosure of Your Information

We may share your information with third parties in the following situations:

• Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts.
• Legal Requirements: We may disclose your information where required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• With Your Consent: We may disclose your personal information for any other purpose with your consent.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure. Although we do our best to protect your personal information, transmission of personal information to and from our online platform is at your own risk.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this privacy policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your personal information:

• The right to access your personal information.
• The right to request rectification of inaccurate personal information.
• The right to request the erasure of your personal information under certain conditions.
• The right to request restriction of processing your personal information under certain conditions.
• The right to object to the processing of your personal information under certain conditions.
• The right to data portability, which means you can request to receive your personal data in a structured, commonly used, and machine-readable format.
• The right to withdraw consent at any time where we rely on your consent to process your personal information.

If you wish to exercise any of these rights, please contact us using the physical address provided below.

International Data Transfers

Your information may be processed in the United Arab Emirates where our primary operations are based. If we transfer your personal data outside the UAE or applicable data protection jurisdictions, we will take steps to ensure that your data is treated securely and in accordance with this privacy policy and applicable law.

Cookies and Tracking Technologies

We may use cookies and similar tracking technologies to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is often found in a separate Cookie Policy or within the cookie consent banner on our site.

Third-Party Links

Our online platform may contain links to third-party websites or services that are not operated by us. This privacy policy does not apply to third-party websites. We strongly advise you to review the privacy policy of every site you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personally identifiable information from children. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information.

Updates to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by a revised date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

Contact Us

If you have questions or comments about this privacy policy, you may contact us by postal mail at:

Apex Fitness UAE
Bay Avenue Building 6, 10th Floor, Unit 1001, Bay Avenue
Dubai, Dubai
DXB 115001
United Arab Emirates